GYW is the leading company in the charter market, managing the largest super/mega-yacht fleet in the region. We are proud to represent some of the prime yachts on the market globally.
GYW’s Charter Management department manages charter in its Yacht Collection of super and mega-yachts across the Mediterranean and Red Sea in the West and East European and MENA Region. With some of the most experienced and qualified charter management professionals in the industry, GYW Charter Managers are experts at positioning its Yacht Collection and crew in the top Mediterranean Ports serving the Yachting Gateway to the Red Sea.
With our Cruise and Charter Management teams based out of our offices in Barcelona – Spain, Monaco – France, Genoa – Italy, Athens – Greece, Pula – Croatia, Budva – Montenegro, and Port Said – Egypt , GYW offers the benefits of a global company with local expertise and support.
GYW has earned Buyer’s/Owners’ trust through the proven ability to maximize yacht bookings and successfully manage a growing fleet.
GYW’s Charter Management team works closely with retail charter brokers from around the world who will present its Yacht Collection as the ultimate luxury yacht vacation to their clients.
Getting the Maximum Value. GYW employs some of the most experienced and qualified charter management professionals in the industry. For each Super/Mega-Yacht in its Yacht Collection we develop a targeted marketing strategy, with the right value proposition, that will position it competitively on the international cruise and charter market. GYW will raise the profile of the Yacht Collection, negotiate the most favorable short-term and long-term returns, and increase our client’s reputation to achieve a higher cruise and charter value over time.
Wholesale Marketing to Retail Charter Agents. Besides our in-house team of renowned charter consultants, we work with brokers around the globe who present the Yacht Collection as the ultimate holiday choice to their clients.
Recognizing the importance of effectively managing lead conversion in order to maximize the number of passengers and weeks booked, and thus the cruise and charter revenue, our Charter Managers are on top of the calendars and activities of the fleet to ensure that agent enquiries are on the fast track toward success. Quick, accurate information is the only way to achieve successful cruise and charter bookings for GYW’s Yacht Collection.
GYW only use industry-approved contracts on related vessels, so there are no delays, which is critical to secure vessels during periods of peak demand. GYW’s escrow procedures are secured – assuring that all financial transactions are held to strict protocol.
Marketing GYW’s Yacht Collection. GYW’s charter managers work closely with the marketing team to build the right marketing strategy for each vessel in its fleet. GYW has an experienced team of in-house marketing professionals who are responsible for promoting all cruise and charter yachts, both through digital and traditional marketing.
We will work hand in hand with the Super and Mega-Yacht’s team to develop quality marketing material to promote the yacht, including photography, video, brochures, crew profiles, sample menus, suggested cruising itineraries and more. Content will be used across all platforms, including digital, social media, print, events and shows.
GYW Marketing. Digital marketing is GYW’s former niche for international boats shows and yacht manufacturers. GYW strongly believes in the power of digital for creating awareness and generating requests for the Yacht Collection. GYW will interface with other prominent website services, highest ranked in the yachting industry with top positioning in Google for all relevant search terms. GYW invests in Search Engine Optimization (SEO) and digital advertising, generating quality leads for yachts in its collection. Each vessel in the GYW Yacht Collection is also promoted through the company’s social media channels.
Global Yacht Collection Magazine. GYCM is GYW’s annual lifestyle cruise and charter magazine, featuring GYW’s Cruise and Charter Fleet and curated destinations for the upcoming season. Copies are delivered to our clients around the world, are distributed through our partner network, are placed in strategic locations (e.g., luxury hotels, private jet terminals, marinas) and are on display at major industry shows.
PR. GYW’s in-house PR team engages with media worldwide to share relevant updates, promote yachts in its collection and create awareness on the top charter destinations. GYW’s cruise and charter yachts will be frequently featured in travel, business and yachting publications.
Yacht Shows. GYW participates in the industry’s most prominent boat shows around the world, guaranteeing its clients’ cruise and charter fleet optimal exposure. With most cruise and charters booked through brokers, displaying a super/mega-yacht at key boat shows helps keep the vessel present in the market and strengthen its client’s image with industry brokers.
Charter Destinations
Mediterranean
Spain
France
Italy
Greece
Red Sea
Saudi Arabia